According to Seth Godin, author of Tribes. “A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.”
But, as is the American way, when one belongs to a tribe, outside categorizations inevitably start to creep in. Labels, assumptions, classifications, restrictions. All words that don’t fit into the Highbrow Hippie vernacular. Anyone who doesn’t fit squarely into your tribe is deemed deficient in some way – so you like dogs, love to draw but don’t recycle? Sorry, not a fit. Love cross-fit workouts but aren’t vegan? What kind of new age healthy person are you?
Trust us, the Highbrow Hippie philosophy came about organically. We love to shop, but since we both are entrepreneurs (read: don’t have a set salary), we have to be smart about the purchases we make.