In The Den : A Creative Lifestyle Studio offering floral styling, apothecary goods, bespoke dining experiences, seasonally focused plant-forward recipes and vintage treasures. Refined pairings of the curated and the collected, subtle yet striking elements centered on the concept of creating a space you love to live in. Every detail is designed with the belief that if it intrigues the senses and incites pleasure, it belongs In the Den.
Sarah Hammel started her creative lifestyle studio, In The Den in 2020, but the seeds had been sown in her life long before then.Emboldened by her mother's keen aesthetic sense, Sarah recognized her own appreciation for the nature of beauty and taste at a young age. She and her mother shared a Sunday tradition of touring open houses, where Sarah would wander down hallways, dreaming up how she would decorate and design each house. In her hometown of Tucson, her free time was often spent getting lost in old antique shops, garnering vintage finds. Sarah still loves to seek out hidden, vintage treasures to this day, wherever she finds herself in the world.
Sarah has always been drawn toward creative endeavors; a semi retired celebrity hair colorist, a food and wine enthusiast, and a friend who is often summoned to help decorate spaces & for style advice. Sarah's Den is based in Los Angeles, a well-defined, cozy abode that she shares with her partner Brian and two rescue kitties, Winslow and Zona.
Sarah has curated a HBH X INTHEDEN capsule collection of vintage treasures from travels around the world that have a special place in her heart, to share with her friends at Highbrow Hippie.